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A modern production enterprise integrating R & D, production, sales and service

29

2022

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03

The future development of sanitary ware enterprises, human intelligence will be unique in the world

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In the past two decades, the domestic sanitary ware market has experienced a process from scratch, from disorder to scale. The continuous vigorous real estate industry and architectural decoration industry have provided a strong foundation and guarantee for the growth of sanitary ware enterprises. At present, China has become the largest producer and consumer of sanitary facilities in the world. China's sanitary ware accounts for 30% of the world's total, and sanitary ware accessories account for almost 35% of the world's total. At the same time, some sanitary ware brands with brand influence and appeal have also appeared on the international stage.

In the past two decades, the domestic sanitary ware market has experienced a process from scratch, from disorder to scale. The continuous vigorous real estate industry and architectural decoration industry have provided a strong foundation and guarantee for the growth of sanitary ware enterprises. At present, China has become the largest producer and consumer of sanitary facilities in the world. China's sanitary ware accounts for 30% of the world's total, and sanitary ware accessories account for almost 35% of the world's total. At the same time, some sanitary ware brands with brand influence and appeal have also appeared on the international stage.

Over-reliance on foreign brands

Fatal injury-too dependent on foreign brands

These brands have a certain strength in product quality, brand building and other aspects, but they still face the problem of entering the domestic high-end architectural decoration project. As the main consumers of the domestic high-end market, the five-star hotel, their decoration engineering in the purchase of sanitary products, but mainly choose the international sanitary ware brand rather than local products, which is a domestic sanitary ware industry has to face and ponder the cruel status quo.

The absence of a flagship enterprise means that there is a large profit margin in the industry, so the scale barrier is not obvious or does not exist at all. Then before the formation of the orderly scale of the market, the industry will inevitably carry out a spontaneous brand integration, followed by those who are not high in technology, no research ability, blindly rely on imitation, low-cost impact on the market of the brand will be in the 2. three years to die out, and then gradually form the * * brand dominating the situation.

Development direction-continuous integration and challenges

High-end itself is a contest of value innovation. This integration situation is both an opportunity and a challenge for sanitary ware enterprises. How to become bigger and stronger in the integration and make sanitary ware another internationally renowned industry after household appliances is a top priority for every sanitary ware enterprise to consider.

Of course, the word "flagship" is simple to say, but not easy to achieve. In addition to the enterprise itself, the government, society, and the decoration industry should also give domestic brands a fair competition market environment. With the full opening of the Chinese market, an open market should be exchanged for the development and progress of Chinese enterprises, creating China's world-class enterprises. And brand.

If the sanitary ware market in the past two decades is just a solo dance of major international brands, then the next time should be the end of the day for domestic brands.

Humanized intelligent design alone in the world

The special thing about bathroom products is that it is one of the household products with a high concentration of product use and experience. A comfortable and eye-catching bathtub is as important to a family as the status of a sofa and bed.

For the future changes in bathroom products, many bathroom manufacturers have said that with the improvement of people's consumption level, modern bathroom products not only meet the needs of residents' lives, but also in the entire residential areas, public places, office facilities, hotels, leisure areas, etc. There is a demand for sanitary products consumption. The competition of modern bathroom products will become more and more fierce, and the large-scale application of various high-tech means and art and culture has become the inevitable trend and selling point of bathroom products.

A few years ago, many foreigners would lament that the bathroom of Chinese families was "convenient" too "inconvenient". Today, the bathroom space has become the focus of our home decoration, some * * brand of intelligent automatic toilet has entered the ordinary people's family. For example, the innovative designs of Eagle Bathroom's flush-free urinals, Angel angle series suites, Gamma integrated bathroom cabinets, barrier-free bathroom products, etc., are all products that integrate humanization and intelligence.

The trend of simplicity has affected the overall decoration of the room, and also affected the development of the bathroom, so the bathroom equipment often becomes "simple" and "convenient". The sink no longer blindly pursues the luxury of marble countertops. The toilet is no longer bulky and huge. More and more rational consumers will not install large bathtubs or shower rooms that are full of style without considering the area of their bathrooms.

Follow the example of home appliance marketing store monopoly two-pronged approach

For a long time, because sanitary ware is considered to be quite close to the home appliance industry in terms of brand attributes, product connotation and added value, and after-sales service, it is often compared with the home appliance industry. In recent years, the bathroom industry has also begun to absorb more and more advanced marketing concepts and practices in other industries such as home appliances, which are mainly manifested in increasing advertising investment to end consumers, paying attention to after-sales service, absorbing cross-industry marketing management talents, and paying attention to manufacturers And dealer training, etc.

The sales advantage of hypermarkets is reflected in the fact that they have a fixed target audience and a relatively stable flow of people, which is the primary reason for companies to choose to enter the store.

However, just as KFC and McDonald's opened their stores near department stores and Midea Gree opened their stores in front of Gome Suning, independent stores in the bathroom industry began to blossom in front of home stores.

Kaiping Pocaland Sanitary Ware Co., Ltd. (Kaiping Shuikou Town New Junhui Hardware Factory) was founded in 2002. It is a modern production enterprise integrating R & D, production, sales and service.

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