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13

2021

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12

Domestic bathroom accessories should focus on section operators to change their thinking

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Through visiting Shilihe, Jimei, Aijia and other building materials and home decoration markets, the reporter learned that today's bathroom accessories market has entered the Warring States period. Retailer Ms. Lu told reporters: A few years ago, the market was polarized. Imported brand products occupied the high-end market. The standards of aesthetics and quality were higher than those of domestic products, but the prices were relatively high. However, domestic brands have an advantage in price, and many consumers or units that consider cost will also consider buying such products. Today's market is different. After several years of polishing and learning from each other's strong points, domestic brands have greatly improved their style design and have long been out of the dilemma of old and single style. The continuous progress in technology has gradually narrowed the distance with foreign brands. Now consumers often consider domestic brand products.

Through visiting Shilihe, Jimei, Aijia and other building materials and home decoration markets, the reporter learned that today's bathroom accessories market has entered the Warring States period. Retailer Ms. Lu told reporters: A few years ago, the market was polarized. Imported brand products occupied the high-end market. The standards of aesthetics and quality were higher than those of domestic products, but the prices were relatively high. However, domestic brands have an advantage in price, and many consumers or units that consider cost will also consider buying such products. Today's market is different. After several years of polishing and learning from each other's strong points, domestic brands have greatly improved their style design and have long been out of the dilemma of old and single style. The continuous progress in technology has gradually narrowed the distance with foreign brands. Now consumers often consider domestic brand products.

Retailer Ms. Lu's statement has been verified in the manufacturer. Through the retailer reporter dialed the telephone of andeli sanitary ware co., ltd., the relevant marketing management personnel expressed the same view: it can be said that the development path of andeli sanitary ware is reflecting the progress of China's sanitary ware accessories industry. At the beginning of the establishment of the enterprise, the operators realized that if domestic brand bathroom accessories want to regain the domestic market and share the world with foreign brands, they must practice their internal skills, and technology is the core element. In a few years the company has a number of patented technology, and gradually improve the advanced production equipment. At the same time, actively absorb the international brand design concept, cultivate and build their own design and management team. Only when the products are hard, can the enterprise have a broader development space. In a few years, Andley's Liershidan and other bathroom accessories series have become a dark horse in the industry and become an industry leader.

Details determine the success or failure of domestic bathroom accessories should pay more attention to the section
 

"Details determine success or failure", a word originally used in students, was later transplanted to a famous management book and became a well-known "management colloquol". However, the development process of China's bathroom accessories industry, if you use this word to define, it is even more appropriate.
There is such a set of figures: in 2005, the scale of China's faucet market was about 30 billion yuan, the industrial sales output value increased by 32.75 over the same period last year, and the profit increased by 44.49, showing a blowout. From the numbers, this market seems to be doing very well. However, with the deepening of the study, the results are not optimistic, the 30 billion bathroom industry did not have a local brand sales more than 0.5 billion! The high-end market is almost entirely occupied by imported brands, and even whether to use imported brand bathroom products has become the standard for hotel star rating.
After a lapse of 6 years, we have seen more and more domestic brand bathroom accessories series such as Leyer Shidan emerge. This change shows that the clarion call for the turnaround of domestic bathroom accessories is gradually approaching, and the hard work in the past few years has also been effective. However, there is a long way to go, and its Xiu Yuan is very close. Senior experts in the industry have put forward the calm thinking of "the revolution has not yet succeeded, comrades still need to work hard.

At a time when domestic brands are rejuvenating and the clarion call to recover the domestic bathroom accessories market is getting louder and louder, Professor Liu, a professor of marketing department of a domestic university and an expert in market analysis, pointed out: "whenever consumers choose products, they will also consider the main factors such as brand, style and function, and these factors will certainly be considered in combination with price. So what kind of sanitary ware to buy the highest cost has become the most concerned about the decoration of consumers. Domestic brands should pay more attention to cost-effective issues, not because of design, patents and other cost factors and the loss of the original market price advantage. In addition, service is also very important in the consumption process, so there should be no anticlimactic problem. In addition, Professor Liu also pointed out: The relevant state management departments should also pay attention to one point. While purposefully supporting state-owned brands, they should also focus on market management to avoid the good and the bad.

Products disrupt the market, to the domestic bathroom accessories industry has been a drag.
Details determine success or failure. What should we do?

In view of the views put forward by enterprises and relevant market experts and the current situation of the consumer market, relevant senior market analysts also put forward several suggestions:

1. Absorption and innovation

From the successful experience of Andley and other domestic bathroom accessories enterprises, it is not difficult to see the importance of absorption and innovation for enterprises. With the increasing superiority of people's material living standards, the requirements for product aesthetics will become higher and higher. Take an inconspicuous faucet as an example, carefully study the evolution history of the faucet, and finally find that the appearance and valve core technology are the two focuses of the development of the industry. Product aesthetics and technical details are the first issues that companies must consider.

2. The life of the quality core

If the appearance and use of technology is a magic weapon to open the hearts of consumers, then the quality of the product details is the long-term maintenance of the relationship between consumers and products. The saying "quality is the core of product vitality" will never change. In this regard, enterprises can rely on ISO9001:2008 and other relevant international quality system requirements and standards to strictly require all aspects of production, and must establish a high-quality and high-quality management team to scientifically manage the producers themselves.

3, open access to change ideas

Small product, big image. The transformation of small products into large products is a transformation that marketing must complete. Operators must pay attention to the details of the propaganda ideas. It can be said that the era when wine is not afraid of deep alleys has passed. There are no small products in the world, only small marketing. Big marketing is to sell small products into big products. In fact, today's era of science and technology provides all enterprises with a unique opportunity to sell small products into large products. The application of Internet platform not only provides new sales channels for products, but also brings various publicity means to enterprises.
Details determine success or failure, I believe that after the domestic bathroom accessories enterprises unremittingly practice internal strength, we will see more excellent brands appear in the market.

Kaiping Pocaland Sanitary Ware Co., Ltd. (Kaiping Shuikou Town New Junhui Hardware Factory) was founded in 2002. It is a modern production enterprise integrating R & D, production, sales and service.

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